How to Attract Trolls

377989_602137889807226_78032928_nI had a business associate in the author world who wrote some pieces that were controversial. Thain itself was not a problem since I didn’t share his views, and in our business dealings he always treated me well. I knew nothing of him really. He complained one day he was being attacked with one star reviews on Amazon and one attacker even admitted publicly that he had not read the book. Well, I didn’t think that was fair so I made some cutesy, sarcastic remarks and suggested he do the same in return. Idiot move on my part, I suggest you don’t do this, unless you want to attract trolls.

I was then given an education on the world of cyber trolls. I wasn’t the only ‘friend’ of his they attacked. I knew where I had screwed up, but was surprised when they also went after several women he knew who wrote kid’s books for charities. That didn’t seem fair, so I strode into a forum in my shabby battle armor to demand why it was ‘fair’ to pick on people who had nothing to do with it. Five hours later, tattered and bloody, I waved the white flag and retreated.

In all fairness, Badly Behaving Authors was a group created when several authors couldn’t let one star reviews pass and they went after the customers who made them. This was troll-ish behavior on the author’s part. Of course, as authors, we all know this is uncouth. Really, it is just someone’s opinion. So BBA became the self-appointed sheriffs to root out and expose these authors. Like any group, it had an altruistic beginning, then by the pure nature of the human being, it became rigid and judgmental, and the battle of the Hatfields and McCoys began.

I found the BBA group left me alone and waited to see if I meant what I said about not wanting to be part of it. On Goodreads it was another story. I saw my books, as well as those of my friends, start being shelved under hideously named shelves and one star reviews start popping up.

Now I’m all for freedom of speech, and as an author I know I have a target on my back for the possible harsh review. Not everyone is going to like my book. Simple. A real critique is also a gift. I want to improve as a writer and though it stings at first, I know to mine it so I can better improve my writing. In all fairness, again, the first one star review I received at Goodreads was just that, a real critique. But I had seen to many other petty reviews that were just snarky and had nothing to do with the book, but simply trolls battering what to them was a badly behaving author.

I retreated again. Quit blogging. Shut down my account at Goodreads. Oh, and by the way, know too that if you put a book up at Goodreads, even though you close your account, your book is forever linked there. According to Goodreads they cannot sever that link.

Knowing how far this could go, I decided to do more damage control. I removed any links to Goodreads from my blogs or anywhere else I had linked in. I watched my Amazon account and found I was pursued no further. I watched what I said in my remarks and comments, and in essence tried to create a cloak of invisibility. If I had an opinion to share, I did it privately.

It is easy to slip and make a comment here or there, but remember, as an author, we are in the public eye. It doesn’t matter your opinion, you have an image to uphold. Trust me, there are not enough words in the English language, or any other language for that matter, to ever win the word battle with trolls. Your best defense is to not engage, under any circumstance.  If you believe their comments, then you have no self-confidence. Get out of the world of writing. Otherwise, understand, it is their perception only. We are all entitled to our opinions, but it doesn’t make them right.

I have since decided that anonymity on the web is not a good thing. It allows people to put on Halloween masks and become monsters and scamper about the internet and create terror. It would be nice to see more ‘delete, block, ignore, and report’ buttons. Sites like Goodreads should tighten their controls, moderate more. As a business owner I always was responsible for my patron’s safety. What makes these websites any less of a business model?

It is one thing to share an opinion, another to trample over another person in doing it. My mother used to say, when there was conflict, it was six of one and half a dozen of the other. In other words, both sides are at fault. It is easy to develop a ‘victim’ mindset. To holler, “Mom, they aren’t being fair.” Your best bet is to just not put a target on your back to begin with, unless you are having a bad day and need to spar to get it out of your system, or feel the need to sharpen your wits in a word battle. If so, you now know how to go about it.

4 thoughts on “How to Attract Trolls

  1. Commenting from a reader’s point of view: If I look at reviews at amazon, and yes, I do, then I judge those, too. I am not as gullible as a reader as you seem to believe. When I just read a remark like “cr@ppy book” with no reasoning, no explanation, I will dismiss this review as unhelpful. Reviews are always personal and when I give one, I try to make sure it is MY humble opinion. I will give a reason why I don’t think a book is five stars and even when I love one book enough for best marks I will tell people why I think it deserved 5/5.
    I don’t think trolls will really shy away readers, unless they put in the effort to read your book and criticize it reasonably. But then, they wouldn’t be trolls.

    • You clarify a point I obviously muddied. I’m relieved to find out readers can see through the antics of trolls versus a sound critique. It is a point I didn’t think about. When it first started occurring I worried (in my insecurity) that nasty comments would be taken at face value and hence deter a reader from taking a chance. You put this in perspective quite well. I value comments from readers such as you and I’m glad there are discerning people out there such as yourself. Thank you!

  2. I learned quite a few years back not to react when the trolls attack Robynn. 🙂

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